SM323 - Cross Functional Business Plan
Cross Functional Business Plan (SM323) is one of the key elements that differentiates the Questrom School of Business undergraduate curriculum. This unique integrated required sequence combines four separate courses and leverages the learning investment through a semester long project to deliver a New Product to market.
Working on this project ignited my passion for both Marketing and Finance.enever they please, so that even though the baby might be in another room, the bond between the child and the parent can be cultivated from the earliest possible moment.
To learn more and see the full presentation, feel free to download the file at the link to the right
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MK447 - Market Research Analysis
Market Research Analysis (MK447) is a market research class with a heavy emphasis on IBM’s SPSS software. The course teams undergraduates with local business owners to assist them with marketing strategy issues they may be having.
Our team of undergraduates worked with GymIt - a local gym sited directly across the street from Boston University’s own gym facility.
The over-arching challenge - from an undergraduate perspective the BU gym facility is free.
By using Qualtrics and SPSS our team was able to develop strategies to attract undergraduates to the GymIt offering.
To learn more and see the full presentation, feel free to download the file at the link to the right
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MK475 - Industry Analysis on Luxury Automotive Market
Exploration of the luxury automobile market.
To learn more and see the full presentation, feel free to download the file at the link to the right
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